Date:
Recorded on December 18, 2008
Description:
Most marketers know instinctively that personalization can increase
response rates for direct mail. But there are very few concrete
examples available that can tell a marketer how big the increase will
be. And yet, having some idea of what to expect is critical if you want
to show that personalization is worthwhile.
This seminar is designed to provide assistance in setting expectations
about response rates. There are two aspects to the approach:
- It classifies direct mail efforts into five groups according
to the stage of the sales cycle involved (direct order, lead
generation, lead follow-up, new customer experience, or customer
loyalty).
- For each of these stages, it provides response
statistics based on PODi’s library of over 300 digital printing case
studies (and, where available, comparative data on the response to
static mailings from surveys by the DMA).
New - The content of this seminar has been updated with the latest information from PODi's 2008 case studies.
With this knowledge you will be better equipped to persuade your
customers - or your boss - that personalized printing can be profitable
for you.
Who Would Benefit?
- Owners, senior management, and sales personnel from print and marketing service providers.
- Sales and marketing executives within enterprises that rely on marketing to generate leads.
