Date:

Recorded on 28, July 2008

Description:

Are you getting your fair share of the value you create for your clients? If your answer is no, or you're not sure then you need to attend this Webinar.

Printers' profitability can be dramatically increased through pricing based on value, not on cost. The Pricing for Value Webinar delves into the issues surrounding the complex task of pricing digital print solutions in ways that are favorable to both the client and the service provider.

Learn how to price solutions that solve a business communication need for your client, rather than focusing on the cost of putting ink on paper. Discover why entering into the pricing discussion too early is not the best strategy. Explore how to determine the value of your solution in the eyes of your clients. Make sure you are capturing the value of services. And learn if you should bundle your pricing. The seminar emphasizes a solutions approach which is a win-win situation for both parties.

Who Would Benefit?

Owners, Executives and Senior Management from print and marketing service providers Sales Executives and Management