Personalized URLs: Relevant, Measurable, Productive, Profitable

Non Member Price: $75
Member Price: Free
   

This webinar explores one of today's hottest topics – using personalized URLs and landing pages to raise response rates. We'll be looking at real world case studies from companies in a variety of vertical markets.

Attendee Comments:

  • "We are about to initiate our first Personalized URL campaign and the webinar had some valuable information, thanks!"
  • "This was one fantastic Webinar. Facts, examples and results. Really glad I registered."

Sponsored by Creo Color Servers and HP
   
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Date:

Recorded on November 19, 2009

Description:

Here's what you'll take away:


The value of using personalized landing pages to create high relevancy

  • How personalized URL metrics provide insight on recipients and overall campaign performance
  • How to automate personalized landing page data into real time lead management
  • Five Best Practices of using personalized URLs and landing pages

Presented by Rab Govil, President of Caslon and PODi. Rab is a recognized thought leader in the digital marketing industry. He was the founding investor and former CEO of Nimblefish, provider of direct marketing software to Global 2000.

Who Would Benefit?
  • Marketers who want to make their communications more relevant, measurable, productive and profitable
  • Marketing partners and service providers interested in adding more value to their services


PODi the digital printing initiative



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