Date:
Recorded on 22, May 2008
Description:
You
print in high-volume static direct mail, but should you transition to
relevant, variable direct mail? It won't be easy, but it might be worth
it. Learn how IWCO managed the transition from low-cost commodity shop
to solution provider offering digital printing and other services. They
walked away from two-thirds of their customer base, but increased
revenue from the remaining customers ten-fold. Learn from the details
of a wrenching transformation and hear how IWCO emerged far stronger in
the end.
The Webinar is presented by Debora Haskel, Vice
President of Marketing, IWCO Direct, it is based on her
enthusiastically-received presentation at the PODi Application Forum in
January. If you missed Debora's Application Forum presentation, you
won't want to miss this Webinar.
Speakers:
Debora Haskel, VP Marketing, IWCO Direct
Debora
joined IWCO Direct as Vice President of Marketing in February 2000. She
spent nine years with Banta Corporation where she served as a key
contributor in the direct marketing segment during 1995–1997. During
that time, Debora helped the division become number one in sales in the
industry. She is a frequent contributor to direct marketing
publications such as DM News and Target Marketing. Debora is a graduate
of Syracuse University in New York.
Who Would Attend?
- Owners, Executives and Senior Management from print companies that want to transform into being solutions providers
- Sales Executives and Management
