
| Non Member Price: | $75 |
| Member Price: | Free |
Just because you've printed high-volume static direct mail doesn't mean transitioning to relevant, variable direct mail will be easy, but it might be worth it. Learn how IWCO managed the transition from low-cost commodity shop to solution provider offering digital printing and other services. They walked away from two-thirds of their customer base, but increased revenue from the remaining customers ten-fold. Learn from the details of a wrenching transformation and hear how IWCO emerged far stronger in the end. This recording is approx. 45 minutes. |
Recorded on 22, May 2008
You print in high-volume static direct mail, but should you transition to relevant, variable direct mail? It won't be easy, but it might be worth it. Learn how IWCO managed the transition from low-cost commodity shop to solution provider offering digital printing and other services. They walked away from two-thirds of their customer base, but increased revenue from the remaining customers ten-fold. Learn from the details of a wrenching transformation and hear how IWCO emerged far stronger in the end.
The Webinar is presented by Debora Haskel, Vice President of Marketing, IWCO Direct, it is based on her enthusiastically-received presentation at the PODi Application Forum in January. If you missed Debora's Application Forum presentation, you won't want to miss this Webinar.
Debora Haskel, VP Marketing, IWCO Direct
Debora joined IWCO Direct as Vice President of Marketing in February 2000. She spent nine years with Banta Corporation where she served as a key contributor in the direct marketing segment during 1995–1997. During that time, Debora helped the division become number one in sales in the industry. She is a frequent contributor to direct marketing publications such as DM News and Target Marketing. Debora is a graduate of Syracuse University in New York.
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