Date:
Recorded on March 19, 2009
Description:
Selling digital print solution can be hard. Destroying the value created during the sales cycle with a lousy handoff to service is easy... and common. The more value sales adds upfront, the more important it is for the sales team to be engaged in the sales-to-service handoff.
Paul McGhee, founder of Sales Scale Partners, has had first hand experience with transitioning multiple sales forces from commodity / relationship selling to solution sales approaches. One of his hardest battles as a VP of Sales was getting sales reps to engage in the sales-to-service handoff process. Join us as Paul shares his hard-won techniques for better coordination and fewer misunderstandings between sales and service.
Who Would Benefit?
- Owners, executives and senior management from print and marketing service providers
- Sales and customer service personnel
