Webinars

To get big results, you must understand consumer psychology and what really drives choices. More than 90% of our choices are based on unconscious reactions to brand messages, personas, even colors. Learn insights on consumer behavior that will impact how you sell and develop direct marketing programs.

Attendee comment: “This was a very timely webinar for our sales force. We all found the stats to be very relevant and helpful.”

Learn why direct mail is the key element in any multi-channel strategy and how vital the right data choices are in reaching your target audience. Rose Ehrecke from AccuLink/AccuCopy and Dominic Le Claire of USADATA explore the role data plays and share tips on making data a revenue generating part of your business.

To be successful at selling marketing solutions you need to reach senior level managers and marketing executives. But how do you get to these contacts within your existing customer base if your relationship is with the print buyer? Sales expert Linda Bishop, president of Thought Transformation, shares tips on how you can leverage print buyer connections to grow your business.

This webinar explores one of today's hottest topics – using personalized URLs and landing pages to raise response rates. We'll be looking at real world case studies from companies in a variety of vertical markets.

Attendee Comments:

• "We are about to initiate our first Personalized URL campaign and the webinar had some valuable information, thanks!"
• "This was one fantastic Webinar. Facts, examples and results. Really glad I registered."

In a challenging economy not-for-profits are finding that they need to focus more on their marketing and fundraising efforts. Fundraising directors need to get the most for their marketing dollar. Digital print can enable highly relevant communications that improve results and in this Webinar you will learn from two such examples.

Join Chris Stainton of OTC Systems for an illuminating hour about his experiences selling and implementing cross-media and web-top-print systems for the automotive industry. He shares the marketing challenges that the automotive industry faces, what OTC Systems has done to address those challenges, and what they’ve learned that can be applied to other high-value retail industries.

Attendee comment:

• "The seminar was excellent for print providers who are looking to 'up their game' and shows the applications which can generate significant profits."

Sponsored by Pageflex

Dave Zamorski from Associates Graphic Services discusses the good, the bad and the ugly of achieving lights out automation. With dozens of Storefronts implemented it was imperative that AGS be able to handle the hundreds of orders being placed 24/7. AGS built a lights out production system that allows for zero touches until the products come off of the digital presses.

Sponsored by Creo Color Servers

Learn how to analyze your digital business opportunities to discern the overall profitability of the venture. Dave Klippel will discuss some of the key parameters that you need to review and will give you guidelines on how to perform the necessary quantitative analysis.

Sponsored by HP

One of the key value drivers of digital print is this ability to create solutions that save customers time and money with improved outcomes. Attend this Webinar to see how re-engineering or automating customer processes can mean consistent, predictable, high margin revenue streams for your business.

Everyone talks about using cross-media to maximize your direct marketing campaigns. But how does it really work? Learn the ins and outs of creating a fully integrated, multi-channel direct marketing campaign with highly graphical personalization and precisely targeted cross-media (print, email and Personalized URL) elements.

Sponsored by HP