Webinars

Print is changing. Even the smallest retail outlet, consulting practice, or professional group now understands that a little bit of targeting and a dash of personalization can significantly impact the outcome of their direct marketing campaigns. This Webinar goes through the basics of using data to drive relevant communications, particularly focusing on integrating transactional and promotional messages.

This Webinar is free for all viewers.

Opportunities for real, substantial growth are out there, if you know where to look. Rab Govil, President of Caslon & PODi, recaps this year’s AppForum keynote address, where he helped attendees focus their attention on one market with huge growth potential – healthcare.

Get the inside scoop on the latest digital printing news from Ipex, the largest English-speaking global technology event for print, publishing and media. Ipex 2010 took place from May 18th to May 25th in Birmingham, UK. If you were not able to attend or maybe just not able to see everything the show had to offer this is your chance to hear the latest developments in digital technology in this free Webinar.

Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. Learn how print can be integrated with social media through a look at a college donor development campaign.

Real world case studies are the most valuable sales tool EVER – and PODi has over 430 of the best examples of successful digital print solutions. We’ve just added 17 more exciting success stories. We invite you to learn why case studies are so vital and how to use them for maximum sales impact. Free to all

 

Attendee comment:

• “I really underestimated PODi's value. Thank you for opening my eyes to this tremendous selling resource.” Gordie Allen, Sales Trainer, Leads-Plus

As graphic communications companies offer more services based upon digital technologies and electronic alternatives to print, many have adopted value pricing models, which are very different from traditional cost-plus pricing. This presentation presents a different perspective on developing value pricing strategies and tactics from a leading practitioner.
 
(Please note there is a technical issue with this Webinar. It may take up to 15 minutes for the presentation to buffer in your media player. Also, you will view a blank screen during the opening introduction.)

QR codes, 2D barcodes, or mobile tags have the potential to increase the value of print by making it interactive and measurable. But how do you go about actually executing a campaign that uses this technology? In this Webinar Steve England from New Media Marketing, discusses the key considerations.

Attendee comments:

• “This was so helpful. I've sat in on a few presentations about QR codes and this has been the best and most informative by far!”
• “Excellent informative webinar and very timely. Just spoke last week to a small ad agency who asked me if we did QR codes with our interactive solutions. Now I can say YES!”

The S3 Council provides tools and resources for digital print sales professionals – all for free to PODi members. Before accessing the S3 Council tools, we recommend that users attend this online orientation on all the resources and how they should be used. This ensures members can maximize their S3 experience.

Augmented Reality (AR) has the potential to be the next big thing for marketers and advertisers. AR makes interacting with print cool and fun, while also driving business value for the print and publishing industries and their customers.

    

(Note: During the first three minutes of the Webinar, during the introduction, you will hear the audio but view a blank screen. The slide presentation will begin showing after the intro.)