Webinars

The Maine Office of Tourism serves a wide range of travel-related businesses and a broad spectrum of potential visitors with diverse interests. Their challenge is reaching every hiker or beachcomber or antique-seeker with the information that is most relevant to their interests and most likely to persuade them to choose Maine. See how DMM and the Xerox 1:1 Lab developed a solution to meet their needs.

Ever wonder why some Web-to-print portals are successful and some are not? It's not for a lack of technology. Having implemented over sixty Web-to-print solutions, our speakers Jody Murphy and Bill Marchiony examine some of the ways that have proven effective in driving usage and volume on these sites. Equally important, they'll share what not to do.

You've sold a strategic communication solution to your customer. Now how do you make sure that your service team meets your customer's expectations? What do you need to do ensure that your customer's marketing team, your sales rep and your service team are all on the same page? Find out in this Webinar how to ensure a smooth transition.

This new Caslon-produced webinar series for marketers kicks off with one of today's hottest topics – using Personalized URLs (PURLs) and landing pages to raise response rates. If you haven't already added this technology to your marketing arsenal, you'll learn why you shouldn't wait any longer. And if you're already on board, you'll learn best practices for optimizing your results.

Marketers can improve their business metrics by using relevant, personalized communications.  That's good news for the marketers, their printing suppliers and their technology partners. This Webinar helps marketers and solution providers make measured, fact-based assumptions about the impact of personalization and relevant messaging on response rates.  Based on PODi's extensive collection of case studies and updated for 2008, this Webinar is a must for anyone interested in using personalization to improve their business results.

 

This recording is approximately 45 minutes.

Calculating a solution's value will help you present realistic financial benefits, making it easier for the client to buy. Caslon has developed Value Calculators you can use - and new, easier-to-use versions have been released.

This recording is approximately 60 minutes.

The most profitable companies deploy their finite resources to work on the most profitable opportunities. In this Webinar you will learn best practices for prospect qualification and key questions that you should be asking your prospective customers.

This recording is approximately 45 minutes.

Printers' profitability can be dramatically increased through pricing based on value, not on cost. The Pricing for Value Webinar delves into the issues surrounding the complex task of pricing digital print solutions in ways that are favorable to both the client and the service provider.

This recording runs approx. 60 minutes.

Just because you've printed high-volume static direct mail doesn't mean transitioning to relevant, variable direct mail will be easy, but it might be worth it. Learn how IWCO managed the transition from low-cost commodity shop to solution provider offering digital printing and other services. They walked away from two-thirds of their customer base, but increased revenue from the remaining customers ten-fold. Learn from the details of a wrenching transformation and hear how IWCO emerged far stronger in the end.

This recording is approx. 45 minutes.

Caslon, a PODi Affiliate, has launched the Unlocking the Secret of Getting an Appointment Webinar to educate print service providers by providing a proven methodology for getting appointments with hot prospects.  Follow along as we quickly & easily walk you through a series of steps to take you through the door to your next client.  You will be one step closer to becoming a Solution provider by expanding you S3 skill set.