Personalized URLs: Relevant, Measurable, Productive, Profitable
|Non Member Price:||$75|
This webinar explores one of today's hottest topics – using Personalized URLs and landing pages to raise response rates. We'll be looking at real world case studies from companies in a variety of vertical markets.
Here's what you'll take away:
The value of using personalized landing pages to create high relevancy
- How personalized URL metrics provide insight on recipients and overall campaign performance
- How to automate personalized landing page data into real time lead management
- Five Best Practices of using personalized URLs and landing pages
Presented by Rab Govil, President of Caslon and PODi. Rab is a recognized thought leader in the digital marketing industry. He was the founding investor and former CEO of Nimblefish, provider of direct marketing software to Global 2000.
Who Would Benefit?
- Marketers who want to make their communications more relevant, measurable, productive and profitable
- Marketing partners and service providers interested in adding more value to their services