Caslon

Personalized URLs: Relevant, Measurable, Productive, Profitable

Non Member Price:	$75
Member Price:	Free

This webinar explores one of today's hottest topics – using Personalized URLs and landing pages to raise response rates. We'll be looking at real world case studies from companies in a variety of vertical markets.

Attendee Comments:

"We are about to initiate our first Personalized URL campaign and the webinar had some valuable information, thanks!"
"This was one fantastic Webinar. Facts, examples and results. Really glad I registered."

Description:

Here's what you'll take away:

The value of using personalized landing pages to create high relevancy

How personalized URL metrics provide insight on recipients and overall campaign performance
How to automate personalized landing page data into real time lead management
Five Best Practices of using personalized URLs and landing pages

Presented by Rab Govil, President of Caslon and PODi. Rab is a recognized thought leader in the digital marketing industry. He was the founding investor and former CEO of Nimblefish, provider of direct marketing software to Global 2000.

Who Would Benefit?

Marketers who want to make their communications more relevant, measurable, productive and profitable
Marketing partners and service providers interested in adding more value to their services