Healthcare professionals who actively engage in marketing can increase their annual revenues by 20% to 30%. For a viable and growing medical practice a key objective of marketing must be acquiring new patients. This paper reviews direct marketing solutions powered by digital print that can effectively reach referring doctors and individual patients with information that is relevant to their needs. (PDF - 7 pages)

Insurance companies and their agents need solutions that can welcome new customers, strengthen relationships with existing customers, upsell products and services, and improve customer retention rates. With the power of relevant marketing using existing customer data, digital print solutions can drive increased business with existing customers. This paper focuses on solutions for the insurance market as derived from a study of PODi’s Digital Print Case Study Collection. (PDF – 8 pages)

Insurance agents are under constant pressure to acquire new customers. When asked about priorities for the coming year, 41% of insurance marketers said improving conversion rates on new prospects and adding new customers was their top priority. Digital print solutions can be the basis of an effective lead generation and nurturing program to deliver relevant information to prospects. This paper focuses on solutions for the insurance market as derived from a study of PODi’s Digital Print Case Study Collection. (PDF – 8 pages)

An overview of marketing objectives within the Education market which can be met with solutions powered by digital print.

Marketing and development professionals at educational institutions face numerous challenges in their fundraising efforts that can be addressed with applications powered by digital print. This paper provides best practice solutions for these professionals illustrated  with successful campaigns from PODi’s Case Study Collection. (PDF - 14 pages)

Manufacturers who distribute their products through a dealer network face a number of common marketing challenges that can be addressed with new innovative sales collateral solutions. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. While the focus is on the automotive and transportation vehicle markets the highlighted solutions can work for any manufacturer who must support the marketing needs of a dealer network in order to increase their sales. (PDF - 11 pages)