Segmentation analysis allows companies to tailor their marketing messages and sales collateral to speak directly to the requirements and needs of a particular group. This report takes a look at the vertical market and business application segments of the case studies within PODi's Best Practices in Digital Print collection. Business owners, marketing professionals and sales people can gain insight into which digital print applications provide value to specific market segments. Published 2007
Benefits:
Before committing your sales energies to a new client, get a snapshot of how their vertical has been utilizing digital print. What applications are being used? What are their main value propositions? Shouldn't you know these things before you embark on a campaign to get their business?
This report can help you craft solutions that will genuinely benefit your clients. It will also help you find the clients who will benefit most from the solutions you have to sell.
Description:
The world of digital print is segmented by 13 vertical markets, & by business application (Direct Marketing: Direct Order, Lead Gen, Traffic Gen, Loyalty; Collateral Management; Transactional; Publishing & Specialty), using PODi digital case studies collected from 2003 - 2007.
Value propositions are defined for each application and illustrated with examples from our case study database. Charts show the distribution of case studies within each segmentation model. (PDF-23 pages. 2007)
