Caslon - New Customer Experience

New Customer Experience

Non Member Price:	$125
Member Price:	Free

The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
Published 2007

Benefits:

Most companies focus their marketing efforts on established customers. But data shows that there's greater opportunity for growing relationships within the first 90 days. You can - and should - assist your clients in changing their approach.

This report explains the importance of early communications in building loyalty, in up-sell and cross-sell, and how relevant offers can improve results. It explores the difference between a simple point solution and a full-scale multi-channel NCE program, gives you a checklist for creating effective NCEs, and shows you how to avoid 6 painful NCE pitfalls.

Description:

The report defines the NCE and explains why it should be part of every marketing plan. It includes 4 key aspects of an effective NCE; components of a full-scale NCE program; 6 pitfalls to avoid, illustrated by case study examples, plus data on how improvements in retention and cross-selling can increase profits. (PDF-31 pages. October 2007)