Reports

 

Caslon leverages its expertise in digital technology and business strategy into a variety of essential reports on vital industry topics including, direct marketing and digital printing – available without charge to all PODi members.

Our in-depth reports give you the insights you need to turn each topic into an opportunity for growth, along with the hard data necessary to make it work.
Results 1 - 7 of 7
Australian Production Digital Print Market Study - 2010

This detailed report examines the sales and installed base of colour and monochrome production digital printers in 2009, with comparative data back to 2006.  The study includes machines sold to a production based application where print is produced directly (not offset) and colour speed is 40+ ppm or monochrome speed is 70+ ppm.
IPA Digital Print Forum: Technical Evaluation of Digital Press Technologies
The 2009 IPA Digital Print Forum is a comprehensive examination of the world's leading digital press systems for production printing. The Digital Print Forum includes a wide testing criterion of repeatability, color integrity and sheet recyclability. This report is being offered at a special price to PODi members.
 
Australian Production Digital Print Market Study
This report examines the Australian Production Digital Print market and attempts to answer the key questions of market size, segmentation and growth. The definition of Production Digital Print devices includes laser and ink jet printers but excludes offset technologies. For the first time, the market has been segmented into heavy, medium and light production devices as well as colour and monochrome. The report is based on a survey of key vendors.
New Customer Experience
The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
Published 2007
Response Rate Report
Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
Published 2009
 
Segmenting the World of Digital Print
Segmentation analysis allows companies to tailor their marketing messages and sales collateral to speak directly to the requirements and needs of a particular group. This report takes a look at the vertical market and business application segments of the case studies within PODi's Best Practices in Digital Print collection. Business owners, marketing professionals and sales people can gain insight into which digital print applications provide value to specific market segments.
Published 2007
Hiring Solution Salespeople for Digital Printing

As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions.
Published 2005
Results 1 - 7 of 7
PODi the digital printing initiative



Your Cart is currently empty.

PODi Members!

Login to download all these materials for FREE!


New!! Get recognition for your white papers & articles. Publish them in the Knowledge Base.

 

Not a PODi Member?

 

Looking for more Tools?

- Digital Printing Case   Studies

- S3 Council

- Production Central

- Ask the Experts

- Free PODi Newsletter