Reports
Caslon leverages its expertise in digital technology and business strategy into a variety of essential reports on vital industry topics including, direct marketing and digital printing – available without charge to all PODi members.
Our in-depth reports give you the insights you need to turn each topic into an opportunity for growth, along with the hard data necessary to make it work.
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Response Rate Report Featured
Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving digital print.
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This detailed report examines the sales and installed base of colour and monochrome production digital printers in the 12 months to end 2010, with comparative data back to 2006. The study includes machines sold to a production based application where print is produced directly (not offset) and colour speed is 40+ ppm or monochrome speed is 70+ ppm. A separate annual study looking at the digital print volumes is also produced by PODi Aust NZ.
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PODi has released its latest study of the Australian production digital printer market. The detailed report examines the print volume through colour and monochrome production digital printers in 2008 and 2009.
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The 2009 IPA Digital Print Forum is a comprehensive examination of the world's leading digital press systems for production printing. The Digital Print Forum includes a wide testing criterion of repeatability, color integrity and sheet recyclability. This report is being offered at a special price to PODi members.
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The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
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As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions.
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