Reports
Caslon leverages its expertise in digital technology and business strategy into a variety of essential reports on vital industry topics including, direct marketing and digital printing – available without charge to all PODi members.
Our in-depth reports give you the insights you need to turn each topic into an opportunity for growth, along with the hard data necessary to make it work.
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1-to-1 Response Rate Report Featured
Caslon’s 1-to-1 Response Rate Report provides an analysis of the response rate lift possible when conducting well thought out relevant marketing campaigns involving variable print. The intent of this report is to help you set expectations among colleagues and customers for the improvement in response rates that relevant personalization can provide. PODi MEMBER BONUS: get selected charts and tables from the report in PowerPoint format ready to drop into your own company presentation.
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 RECOMMENDED READING: A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way. To view a free summary of the chapters visit the details page on this site and click Download. To buy the book please visit Amazon.com. |
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This detailed report examines the sales and installed base of colour and monochrome production digital printers in the 12 months to end 2010, with comparative data back to 2006. The study includes machines sold to a production based application where print is produced directly (not offset) and colour speed is 40+ ppm or monochrome speed is 70+ ppm. A separate annual study looking at the digital print volumes is also produced by PODi Aust NZ.
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PODi has released its latest study of the Australian production digital printer market. The detailed report examines the print volume through colour and monochrome production digital printers in 2008 and 2009.
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The 2009 IPA Digital Print Forum is a comprehensive examination of the world's leading digital press systems for production printing. The Digital Print Forum includes a wide testing criterion of repeatability, color integrity and sheet recyclability. This report is being offered at a special price to PODi members.
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The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
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As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions.
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