Rochester, NY - May 9, 2012 - PODi has announced a far-reaching new initiative to define how cloud computing will be used to create, prepare and produce printed work. The strategy working group, consisting of a consortium of key industry leaders chaired by Craig White, Distinguished Technologist at HP, will hold their first meeting in Q2 2012. Mr. White describes the effort as "a strategic initiative that will create clarity in how to best utilize the cloud in production workflows."

Six-part online training program will be led by sales coach, Kate Dunn

Rochester, NY — March 21, 2012 —PODi, the Digital Printing Initiative, has announced that top sales expert, KateDunn, will be presenting a six-session sales training program, based on the Strategic Solution Sales (S3) Process developed by Caslon and used by scores of successful digital print and marketing solutions sales teams. The program launches on March 29 with the first class, Getting Leads for the Sales Team.

Membership will include exclusive discounts & complimentary programs from leading industry vendors

Rochester, NY — February 21, 2012 - PODi, the Digital Printing Initiative, is pleased to announce their newest program to bring value to their membership – PODi Perks. Designed in partnership with top digital printing and relevant direct marketing industry and technology vendors, PODi Perks brings a variety of special pricing, exclusive discounts and complimentary products and services to PODi members.

PODi collection shows wide-spread adoption and maturing markets for relevant 1:1, integrated cross media and comprehensive collateral management systems

Rochester, NY — January 24, 2012 - PODi, the Digital Printing Initiative, has published the first edition of its 2012 Digital Printing Case Study Collection. The twenty-eight new case studies cover nine vertical markets and bring the database total to over 500. They highlight the growing importance of relevant cross media marketing, with improved results driven by integrating digital print, social media, mobile, email, and online channels.

Completes the line-up of leading digital printing technology innovators supporting this year’s event

Rochester, NY — January 16, 2012 — PODi, the Digital Printing Initiative, proudly announces Konica Minolta as its final Gold Sponsor, rounding out an impressive sponsorship roster of industry giants. AppForum is the industry’s leading international digital printing conference, www.AppForum.org, scheduled to be held January 23 – 25, 2012 at Tropicana Las Vegas.

Annual competition honors outstanding innovation in digital printing in the areas of Direct Marketing, Marketing Resource Centers and Self-Promotion

Rochester, NY — January 10, 2012 — PODi, the Digital Printing Initiative, has announced the 2012 winners of the PODi Best Practices Awards for digital printing case studies.

Innovative technologies that drive print, like XMPie’s personalized video, will be showcased at 2012 PODi event

Rochester, NY — December 14, 2011 — PODi, the Digital Printing Initiative, has partnered with XMPie and creative agency DME Studios on an entertaining cross media event marketing campaign for the 2012 PODi AppForum conference for digital printing, January 23-25 at Tropicana Las Vegas. The campaign features ground breaking new technology, XMPie PersonalEffect® Video, which enables personalized video.

Annual event is the top destination for industry innovators building the future of digital printing

Rochester, NY — December 9, 2011 — PODi, the Digital Printing Initiative, welcomes industry powerhouses, Canon and Ricoh to the 2012 AppForum as Gold Sponsors. AppForum is the industry's leading international digital printing conference scheduled to be held January 23 – 25, 2012 at Tropicana Las Vegas.

Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies

Rochester, NY — November 29, 2011 — PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2012 AppForum, January 23–25 in Las Vegas.

Stellar sponsorship lineup continues to grow for 10th annual event

Rochester, NY — November 15, 2011 — PODi, the Digital Printing Initiative, has announced that top industry innovator Kodak will be a Gold Sponsor at the AppForum, the industry’s leading international digital printing conference, http://www.AppForum.org, January 23 – 25, 2012 at Tropicana Las Vegas. PODi also welcomes HP and CGS as Silver Sponsors along with Convertible Solutions and Page Technology as AppForum Bronze Sponsors.