In a highly competitive university market, it is more challenging than ever to attract the attention of prospective students. As a result, recruitment campaigns are now getting more personal. Heather Gims, from b+p+t communication solutions and Xerox's Toni Schottenhammer go inside Miami University's relevant direct mail program.

The first step in becoming an expert in cross media marketing is to use the technique for your own business. Illustrated with case studies featuring award-winning self-promo campaigns, this session, presented by AlphaGraphic's Jesse Himsworth and Carol LeClair, lays out the process of planning and creating cross-media marketing programs for ANY small business. See how adding dimensional mail to your cross-media marketing mix can cut through clutter and deliver results.

The advent of high speed digital color inkjet printing is a game changer. Running at speeds of 100,000 pages per hour and with the ability to co-mingle multiple letter types on the press; the business model is shifting rapidly. Troy Bullock from Tabs Direct and Lehigh Direct's Damon Frugoli share insights from two first adopters of this technology.

Learn how to build a thoroughly integrated, closed-loop cross-media campaign. JFM Concepts' James Michelson and MSP Digital's Christopher Wright go deep into their own successful cross-media campaigns. Campaign strategy, content, design, and results will be discussed and a step by step approach provided on how to execute these strategies for your clients.

Generating leads for your client is a solution you need to be able to deliver. In this session John McGee of 121 Communications and Barnett & Murphy's Jody Murphy explore two innovative approaches they are using to deliver leads for their customers.

Pace's Randy Marquis introduces his best practices for email, along with ideas for integrating email with other marketing channels, including direct mail, social media, and mobile. You'll also get tips on improving deliverability and open rates.