To be successful in this economy, your business needs to be able to meet the demands of customers in a range of vertical markets. But can one software solution really give you all you need to meet the needs of so many different markets? This session will talk about goals that are common to all customers, regardless of what market they are in, and how to use that commonality to create a web-to-print solution that works for a range of markets. Best of all, you'll hear from customers who have successfully deployed projects across in and across vertical markets. In addition, you will learn about the latest developments in Pageflex technology and provide an overview how to use that technology to best meet customers' demands.

Today's variable data campaigns go beyond simple mail merge technology. New sophisticated programs use variable maps, images, fonts, Personalized URL's, Augmented Reality and QR codes integration to create personalized marketing campaigns that are delivered across multiple channels: print, email, and SMS. This session will demonstrate how variable maps are created, managed and implemented along with variable text and image technology in award winning cross media campaigns.

We've all seen the eye-catching images with names spelled out in the sand or in the clouds. Find out your options for putting image fonts to work for you.

Finally in this session we'll cover how to generate Augmented Reality, personalized QR codes for your campaigns and methods for tracking results.

Choosing the right W2P solution for your business can be an onerous task. There are so many systems to look at, so many deployment aspects to consider and so many payment models to take into account, you'd be forgiven for doing more than a little head-scratching! Even defining the term "Web-to-Print' can itself be confusing so it's no surprise that some businesses wished they'd done a little more homework before they bought.

This session will examine the key criteria that need to be considered before taking that all-important first step, helping you to hit the ground running with a solution that is right for your clients and your business.

One of the key value drivers of digital print is the ability to create solutions that save customers time and money with improved outcomes. See how re-engineering or automating customer processes can mean consistent, predictable, high margin revenue streams for your business.

Daniel Mortimer from Alexander's Digital Printing will share the strategy for the solution they built to offer dental practices an automated appointment reminder service. Personalized postcards are sent to patients who are due for dental services. The high level of automation in this solution reduced the amount of time dental office staff must spend on reminders and reduces missed appointments.

John Kastner from CareFirst BlueCross BlueShield will share the enterprise perspective of how a print on demand solution for enrollment kits benefited their company. CareFirst faced the daunting challenge of keeping more than three million members informed about a myriad of plans with frequently changing benefits. Coupling its powerful StoreFront technology and variable data digital printing capabilities, Consolidated Graphics created a highly customized and efficient process for online ordering and on-demand production. The solution enabled CareFirst to close down an entire warehouse, avoid the waste associated with obsolete materials, and reduce its postage costs and call center volumes. This session will be moderated by Pageflex.

No matter what business strategy you pursue, high-valued solution provider or efficient print-on-demand producer, a streamlined operation is essential to the success of your operation. Implementing lean manufacturing practices can impact your bottom line in any economic environment and is critically important in tough economic times.

Learn from Dave Zamorski from Associates Graphic Services (AGS) whose partnerships with vendors, lean manufacturing and internal programming has allowed AGS to increase productivity 86% over the last two years.

As VDP campaigns grow in size and complexity the ability to get the job produced in a timely and efficient manner becomes more difficult. In this session we'll examine strategies and tactics for handling complex VDP programs including tools and tricks to optimize production. We'll look at the practical steps and procedures you can implement in the critical areas of design, databases, business rules, content databases, composition software and your DFE.