Cross media marketing is the hottest trend in direct marketing today and continues to evolve quickly as new ways to interact with new and existing media appear. To deliver on the promise of cross media marketing you need software. And while some create their own software the majority of companies buy from suppliers. Led by Dr. John Leininger and supported by the industry's leading suppliers we'll cover the important features/capabilities of a cross media marketing software packages, determine the state of the art and get a peek at the roadmap for the future of cross media marketing software.