You've heard about TransPromo's effectiveness and new model for creating ROI. When driven by relevant customer data and behavioral marketing, TransPromo can open the opportunity for levels of marketing effectiveness greater than any other channel. In this session Kevin Klein will show how multichannel TransPromo communications enable more effective marketing and customer satisfaction in both B2C and B2B applications. Examples and case studies will be reviewed in the context of both forms of communications. But what do you actually have to do differently in order to create a complete TransPromo application? And can your company successfully sell TransPromo solutions?

Dan Adler has consulted with dozens of the industry's leaders on effective TransPromo campaigns. He will discuss the new workflow requirements and collaboration required by disparate departments, such as Marketing and Operations. Learn which critical success factors are required to successfully transition your offerings to include TransPromo. Then hear real life experiences from Steve Kosovich, VP Technology Solutions at Bowne, a worldwide leader in customer communications. Steve will discuss the challenges and successes in implementing TransPromo with their customers, providing insights in transitioning to multi-channel solutions for better communications and ROI.

Today's book publishers are pressured to accelerate delivery, eliminate transportation costs, and find greener distribution alternatives. They are tapping into new technologies like web-based digital book libraries and in-store book printing systems to meet these new requirements. This panel will offer the perspectives of a trade publisher, a small distributed digital book printer and a large centralized digital book printer on the ways new distribution models are driving change in publishers' print strategies. Moderating is John Conley, Vice President – Publishing, Xerox.

Come learn how web to print can solve marketing and sales support needs quickly and affordably. Jim Young shares an insider's view of the online Marketing Resource Center (MRC) he's created that facilitates the creation, ordering, and management of multi-channel direct marketing campaigns (including personalized direct mail, e-mail, and Personalized URL's), promotional products & apparel, and the management of digital assets. Using dozens of real case studies from name-brand companies, Willie Brennan will give specific examples of how web to print can: promote your brand support your sales channels and franchisees with custom collateral support a charity, association or member organization raise funds for your cause

In this thought provoking session Bart Foreman challenges the old concept of "loyalty programs' and gives you dynamic ideas for expanding your campaign to a broader loyalty initiative. How many times have you heard this from a client? "We need a Loyalty Program." Bart Foreman believes marketers need to think bigger and broader than this. Today's loyalty initiatives include a wide range of retention and win-back strategies, in addition to the traditional rewards program, all powered by VDP and personalized customer data. He'll share successful case studies from Fantastic Sam's and Beauty Systems Group, two of the largest players in the beauty business. This session will be moderated by Bob Barbera, Director of Business Development & Professional Services, Kodak.

Learn how to design database driven, marketing focused strategies for building and optimizing your relationships with customers. Don McKenzie, CEO of Direct Group, one of the top direct marketing firms in the US, will unveil the latest customer acquisition techniques and technologies that allow marketers to deliver highly customized, targeted and full color materials to consumers. Don will also address the challenges and opportunities marketers encounter when integrating messages into their multi-channel marketing campaigns.

Benjamin Allen will focus on techniques for nurturing prospects into revenue generating customers in any economic condition. You spend time and money on generating qualified leads. He'll show you how to use systematic, measurable, cost-effective lead maturation strategies to make the most of your investment. You'll learn historic best practices and see real-life examples of building a prospect maturation campaign.

Learn from cutting-edge applications how custom publishing can be a profitable business for you. First, Val DiGiacinto will share an exciting custom magazine project that was developed for Lexus. This six-issue personalized magazine allowed subscribers to select articles from 5 out of 8 Time, Inc. publications. Lexus ads throughout the magazine were personalized for the subscriber. The highly automated solution built by The Ace Group enabled Lexus to effectively carry the message to its customers that its new sport utility vehicle was as customizable as the magazine they were reading.

Leo van Snippenburg will lead attendees through the next generation of magazine production. Jonge Helden's web-based software enables communities and companies to collaborate easily and comfortably to create a magazine or newsletter. The resulting files are then printed digitally and mailed directly to readers. In the Netherlands, Jonge Helden is producing over one thousand magazine titles in a fully automated production process with a single operator. Learn how custom publishing can be developed into a very profitable business and gain a unique insight into the technical and commercial possibilities.