Opportunities for real, substantial growth are out there, if you know where to look. In this year's keynote address, Rab Govil, President of Caslon & PODi, helped attendees focus their attention on one direction with huge growth potential – healthcare. In 2008 only two vertical industries posted gains in direct mail volume: telecommunications, and you guessed it – health insurance. Americans spend 17.6% of GDP — or more than $1.00 of every $6.00 – on healthcare. And no matter how large or small a service provider you are, there is a hospital, doctor's office, or insurance company near you. Rab explained where the most promising opportunities for digital print in the healthcare industry are and what's required for YOU to win that business.

Industry expert Barb Pellow moderates a panel of innovators whose high impact products and solutions are creating new demand for print. Come hear what the future holds. Tom McDermott of ShootIt! talks about his smartphone application that allows users to take a digital photo, upload it, place it on a postcard and mail it Marc Fors of Enthusem shows how sales reps can stand out from the clutter by sending personalized printed greeting cards to prospects and clients in under 40 seconds Noora Guldemond will illustrate the energy in augmented reality technology Val DiGiacinto of The Ace Group explains the power of QR codes.

To say the least, 2009 was not a good year for the automotive industry. Faced with low response rates and low sales rates, Mark Bardusch, sales and marketing manager of Ford's Extended Service Plan (ESP) business decided to test the power of personalized relevant direct mail to improve his business. Working with long term partner Budco, a leading fulfillment and direct marketing company and Xerox's 1 to 1 Lab, a test was designed to directly compare the existing direct mail program with a new highly personalized, full color program. The A/B test program was aimed at the segment with the lowest current response rates: Ford F150 owners. Although the overall response rate was up, by 5.7%, there was an even more dramatic increase of 35.7% in sales conversions among the responders. This result led to the adoption of personalized, full color direct mail for all vehicle and customer segments within the ESP direct marketing program.