This presentation will provide you with strategies and tactics that take you beyond simply personalizing direct mail. Only by taking a more holistic approach to understanding the relationship lifecycle, what it entails and how to bring value to it, can you ensure your place in the next generation of the print on-demand marketplace. Scott and Luke have over 30 years of combined experience in relationship lifecycle development and will step through real life examples of how to establish best practices around the customer lifecycle management approach.

Are you interested in selling direct marketing solutions to financial institutions or non-profits? If so then this session is for you. Katie Gilstrap, Senior Vice President of Marketing for Virginia based First Market Bank, describes what she seeks in her roles as a marketing executive and as an active charitable board member for service provider partnerships. This is a great opportunity to hear first hand from a senior marketing executive about the marketing challenges she is facing and the profiles of companies she is willing to consider working with to meet those challenges.

Joining in the discussion will be Kate Dunn, President of the Digital Innovation Group (DIG). DIG has been a marketing service provider to First Market Bank for several years. Kate will provide the marketing services provider prospective.

Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects.

Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into "traditional" cross-media campaigns.

Paul Strack will share small-business success stories on Twittering to success. Learn how Twitter can be an effective tool to complement your marketing strategy. This presentation provides case studies and anecdotal success stories of how incorporating Twitter brought about several "wins" for a small business in less than 4 months time.

You've had a reasonably successful campaign that you've executed in the past, but how do you transfer that success into a completely new campaign? How do you do this again, and again, and again? You do this by leveraging marketing sciences and predictive modeling techniques which will ensure that all your marketing campaigns will be a smashing success! Al Kennickell of Kennickell Print and Global and Serge Grichmanoff of Kodak will share how they have used advanced data analytics to hone their lists and drive up response rates. They will review a case study that utilized geocoded data and predictive model framework and leveraged the content through print, email and web technologies.

Generation X are the biggest online spenders with 80% of them making internet purchases. There are 78 million members of Gen Y in the world, according to some estimates, and they make up about 25 percent of the US population. They spend $200 billion per year and are the most connected, interactive generation. How can you help your customer connect with these markets?

Walter Payne will share insights and statistics on Generation X and Y and tips on how to market to them. What influences these groups and how can you effectively communicate with them?

Kim Gross will share how her company has successfully integrated the use of social media to connect with Gen Y to grow fundraising revenue. Learn best practices for reaching out to this group and how to integrate digital print with other channels of connection.