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Response Rate Report Response Rate ReportFeatured
Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
Published 2008
Category: Reports
 
New Customer Experience New Customer Experience
The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
Published 2007
Category: Reports
Segmenting the World of Digital Print Segmenting the World of Digital Print
Segmentation analysis allows companies to tailor their marketing messages and sales collateral to speak directly to the requirements and needs of a particular group. This report takes a look at the vertical market and business application segments of the case studies within PODi's Best Practices in Digital Print collection. Business owners, marketing professionals and sales people can gain insight into which digital print applications provide value to specific market segments.
Published 2007
Category: Reports
Pricing for Value Pricing for Value
The Pricing For Value report helps service providers improve profitability by knowing the customers' issues before quoting a solution and a price. Perfect for any company that needs to rethink how they price their services. It discusses how to make pricing models based on the value to the client's business.
Published 2006
Category: Reports
Hiring Solution Salespeople for Digital Printing Hiring Solution Salespeople for Digital Printing
As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions.
Published 2005
Category: Reports
Digital Printers - The Growth Leaders of the Printing Market
Historically, the digital print market has been segmented into the same, familiar categories of print service providers. Caslon has added a new segment called "Digital Printers". This 11-page report from Caslon delves into the emergence of the exciting new "Digital Printer" segment.
Category: Articles & White Papers
Mining for Sales and Profits

Conventional wisdom tells us the best opportunities for increased sales lie within your existing customer base. What folks normally don’t tell you is that for every "gem" in your existing customer list there is corresponding "fools gold."

Free to all

Category: Articles & White Papers
IPA Digital Print Forum: Technical Evaluation of Digital Press Technologies IPA Digital Print Forum: Technical Evaluation of Digital Press TechnologiesFeatured
The 2009 IPA Digital Print Forum is a comprehensive examination of the world's leading digital press systems for production printing. The Digital Print Forum includes a wide testing criterion of repeatability, color integrity and sheet recyclability. This report is being offered at a special price to PODi members.
Category: Reports
 
Australian Production Digital Print Market Study Australian Production Digital Print Market Study
This report examines the Australian Production Digital Print market and attempts to answer the key questions of market size, segmentation and growth. The definition of Production Digital Print devices includes laser and ink jet printers but excludes offset technologies. For the first time, the market has been segmented into heavy, medium and light production devices as well as colour and monochrome. The report is based on a survey of key vendors.
Category: Reports
Lessons from 50 Cross Channel Marketing Campaigns
This white paper, written by Mike Wesner, VP of Digital Sales at Hutchison Allgood in NC, looks at how Cross Channel Marketing campaigns have changed over the past 5 years. This evolution is very exciting - bringing more effective mailings, better market intelligence, more speed and efficiency and marketing accountability to businesses that utilize it fully.
Free to all
Category: Articles & White Papers
PODi the digital printing initiative



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