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Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
Published 2009
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The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
Published 2007
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Segmentation analysis allows companies to tailor their marketing messages and sales collateral to speak directly to the requirements and needs of a particular group. This report takes a look at the vertical market and business application segments of the case studies within PODi's Best Practices in Digital Print collection. Business owners, marketing professionals and sales people can gain insight into which digital print applications provide value to specific market segments.
Published 2007
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The 2009 IPA Digital Print Forum is a comprehensive examination of the world's leading digital press systems for production printing. The Digital Print Forum includes a wide testing criterion of repeatability, color integrity and sheet recyclability. This report is being offered at a special price to PODi members.
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As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions.
Published 2005
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Historically, the digital print market has been segmented into the same, familiar categories of print service providers. Caslon has added a new segment called "Digital Printers". This 11-page report from Caslon delves into the emergence of the exciting new "Digital Printer" segment.
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Conventional wisdom tells us the best opportunities for increased sales lie within your existing customer base. What folks normally don’t tell you is that for every "gem" in your existing customer list there is corresponding "fools gold."
Free to all
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CheckPPML_Pro is a high-performance production tool for preflight and
viewing/proofing of PPML/GA files. CheckPPML_Pro is easy to use, and installs easily
on Macs (OSX 10.4.9) as well as PC (XP & Vista).
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This report examines the Australian Production Digital Print market and attempts to answer the key questions of market size, segmentation and growth. The definition of Production Digital Print devices includes laser and ink jet printers but excludes offset technologies. For the first time, the market has been segmented into heavy, medium and light production devices as well as colour and monochrome. The report is based on a survey of key vendors.
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This white paper, written by Mike Wesner, VP of Digital Sales at Hutchison Allgood in NC, looks at how Cross Channel Marketing campaigns have changed over the past 5 years. This evolution is very exciting - bringing more effective mailings, better market intelligence, more speed and efficiency and marketing accountability to businesses that utilize it fully.
Free to all
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