DEX - Digital Exchange

 

DEX is a series of private user communities. DEX S3 is for print management, sales & marketing managers, account execs and CSRs. The DEX Technical Forums are for production managers and operators of specific digital presses. This Caslon service is free to PODi Service Provider members.


DEX is hosted on LinkedIn, the #1 networking site for business.

Not registered on LinkedIn? Follow the instructions for a new user. Select the interest Forum, preferred settings for communication, and submit the request. Caslon's DEX Forum Leader will send you an approval.

 

What makes DEX different from other networking Forums?

  • It's focused. 4 different forums so users will be communicating with their peers. The S3 Forum is for sales, marketing, & business strategies. Plus, User Forums for production managers & operators of Xerox, Kodak, and HP equipment
  • It's structured & moderated. Vital digital print topics presented every week, in addition to open discussions and Guest Experts
  • It's invitation only. Exclusively for PODi Service Provider members. No one's trying to sell you anything
  • Digital print Best Practices will be collected and published back to the community

 

Upcoming Sales Topics

  • How to Qualify Prospects
  • Researching New Prospects
  • What the CMO Wants
  • Tips for Getting Appointments
  • How to Use Referrals
  • Making an Intro Presentation
  • Needs Analysis
  • Calculating Your Solution’s Value

 

Upcoming Technical Topics

  • Color Consistency & Calibration Issues
  • Color Management Challenges
  • Service Routines & Schedule
  • Operator Training Concerns
  • All about Substrates
  • Standard POD Workflow
  • VDP Workflow
  • Tips & Tricks

About DEX Leader: Mike Chiricuzio, Director of the ArizonaStateUniversity Print & Imaging Lab

Mike is an expert in color digital printing, a consultant, educator and frequent speaker at industry events like the AppForum. Mike recently managed DICE and the DICE online forums and now brings his expertise to DEX.

 


PODi the digital printing initiative



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Looking for more Tools?

Check out these additional resources which can help you improve your business:

- S3 Council

- Marketing Operations

- Digital Printing Case   Studies

- Free PODi Newsletter