Caslon

Insurance agents are under constant pressure to acquire new customers. When asked about priorities for the coming year, 41% of insurance marketers said improving conversion rates on new prospects and adding new customers was their top priority. Digital print solutions can be the basis of an effective lead generation and nurturing program to deliver relevant information to prospects. This paper focuses on solutions for the insurance market as derived from a study of PODi’s Digital Print Case Study Collection. (PDF – 8 pages)