Caslon

The annuity business model for service providers focuses on recurring customer applications that are re-engineered to enable the automation of the production process in order to simplify the work, reduce costs, and create a steady stream of revenue.  The annuity model requires an upfront investment in technology to achieve automation, but pays a steady ongoing dividend. This white paper takes a close look at this strategy and reviews three related case studies - dental appointment reminders, VetCentric prescription renewal reminders, and CareFirst health insurance enrollment kits.

Sponsored by HP. (PDF - 9 pages)