PODi members fund the development of strategic articles and white papers to educate the market about the opportunities in digital printing technology and direct marketing services.
Read our articles and whitepapers to get answers to your marketing problems.
One of the most complex issues facing commercial providers of printed communications involves creating strategies for growth and success. One of the critical factors in any such planning involves investment in printing equipment. Inevitably the topic of Offset vs. Digital becomes part of the conversation. This report focuses on determining if and when color digital printing technologies are a good match for any particular print service provider.
This white paper takes a look at the size and scope of the nonprofit market and then reviews two case studies where personalized direct marketing helped organizations exceed campaign objectives. The case studies illustrate best practice principles that service providers and nonprofits can use to build relationships with constituents and encourage donations.
The annuity business model for service providers focuses on recurring customer applications that are re-engineered to enable the automation of the production process in order to simplify the work, reduce costs, and create a steady stream of revenue. The annuity model requires an upfront investment in technology to achieve automation, but pays a steady ongoing dividend. This white paper takes a close look at this strategy and reviews three related case studies - dental appointment reminders, VetCentric prescription renewal reminders, and CareFirst health insurance enrollment kits.
Understanding the emotions behind purchasing behavior is critical to any business, whether in the business-to-business or business to consumer space. Once you understand emotional influences, you can then create highly relevant, meaningful messages, graphic presentations, promotions and offers that will help you draw customers to your brand, connect with them, and capture their lifetime value.
This whitepaper reviews key considerations when developing a cross-media campaign including segmentation, cleaning the data, relevant messaging, and tracking mechanisms. An in-depth look at two case studies, International Direct Marketing Fair and Animal Rescue League, is then presented.
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This whitepaper examines the importance of data and data acquisition as it relates to maximizing the results of direct mail campaigns. Understand the key characteristics of a good list - deliverability, accuracy of demographics and customer knowledge.
This whitepaper reviews the most common mistakes made with Personalized URLs and covers five best practices for Personalized URLs and personalized landing pages. Each best practice is illustrated with case study examples and contains actionable tips to improve your next direct marketing campaign.
“Distinctive Competency” is exactly the term that I have been looking for to describe the dilemma being faced by printers today. Everyone has quality products, competitive pricing, good service, and a “Full Service Bindery”, but that’s the point, everyone has it. You have all of the important components to be successful, but what makes you and your company different? - by Cliff Hollingsworth, VP Workflow Systems, Consolidated Graphics
This article reflects on the evolution of web-to-print and digital printing as an aspect of commercial printing. It examines the traditional print salesperson and how their hesitancy to embrace the “solutions sale” may still be holding many of them back. It also looks at the fact that clients are, in many cases, just entering the POD discussion, so the time is right for “forward thinking” sales professionals to actually become the consultants that they claim to be. Submitted by Cliff Hollingsworth,VP Workflow Systems, Consolidated Graphics Free to all
The S3 Process is based on the reality that selling solutions involves understanding the marketing problems your client faces. You then must help them meet those challenges. Provide real solutions and you're on the way to higher profits and long-term customer relationships. This article takes you thru the 3 Steps and explains what you will need to be successful.
