Articles & White Papers
PODi members fund the development of strategic articles and white papers to educate the market about the opportunities in digital printing technology and direct marketing services.
Read our articles and whitepapers to get answers to your marketing problems.
Results 1 - 10 of 30 |
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 Research shows that it costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. Learn effective strategies for developing long-term relationships that will financially benefit not-for-profits. (PDF - 14 pages) |
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Retail marketing professionals are tasked with driving both store and online traffic for their businesses. Relevant marketing solutions can address this need through new customer acquisition and customer retention strategies. This paper provides best practice solutions as derived from an analysis of PODi’s Case Study Collection. The highlighted success stories illustrate how digital print solutions can increase response rates, engage customers and drive sales. (PDF - 14 pages)
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Manufacturers who distribute their products through a dealer network face a number of common marketing challenges that can be addressed with new innovative sales collateral solutions. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. While the focus is on the automotive and transportation vehicle markets the highlighted solutions can work for any manufacturer who must support the marketing needs of a dealer network in order to increase their sales. (PDF - 11 pages)
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Marketing and development professionals at educational institutions face numerous challenges in their fundraising efforts that can be addressed with applications powered by digital print. This paper provides best practice solutions for these professionals illustrated with successful campaigns from PODi’s Case Study Collection. (PDF - 14 pages)
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Highly personalized campaigns take more effort and cost to prepare, execute and analyze than run of the mill short run color jobs. Delivering these services takes real expertise and costs real money, but often service providers are too quick to give the services away as they hope to capture the value in the printing element of the campaign. Free to all |
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One of the most complex issues facing commercial providers of printed communications involves creating strategies for growth and success. One of the critical factors in any such planning involves investment in printing equipment. Inevitably the topic of Offset vs. Digital becomes part of the conversation. This report focuses on determining if and when color digital printing technologies are a good match for any particular print service provider.
Sponsored by HP. (PDF - 12 pages) |
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This white paper takes a look at the size and scope of the nonprofit market and then reviews two case studies where personalized direct marketing helped organizations exceed campaign objectives. The case studies illustrate best practice principles that service providers and nonprofits can use to build relationships with constituents and encourage donations.
Sponsored by HP. (PDF - 16 pages) |
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The annuity business model for service providers focuses on recurring customer applications that are re-engineered to enable the automation of the production process in order to simplify the work, reduce costs, and create a steady stream of revenue. The annuity model requires an upfront investment in technology to achieve automation, but pays a steady ongoing dividend. This white paper takes a close look at this strategy and reviews three related case studies - dental appointment reminders, VetCentric prescription renewal reminders, and CareFirst health insurance enrollment kits.
Sponsored by HP. (PDF - 9 pages) |
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Understanding the emotions behind purchasing behavior is critical to any business, whether in the business-to-business or business to consumer space. Once you understand emotional influences, you can then create highly relevant, meaningful messages, graphic presentations, promotions and offers that will help you draw customers to your brand, connect with them, and capture their lifetime value. Free to all |
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This whitepaper reviews key considerations when developing a cross-media campaign including segmentation, cleaning the data, relevant messaging, and tracking mechanisms. An in-depth look at two case studies, International Direct Marketing Fair and Animal Rescue League, is then presented.
Sponsored by HP. (PDF - 9 pages) |
Results 1 - 10 of 30 |
