Healthcare professionals who actively engage in marketing can increase their annual revenues by 20% to 30%. For a viable and growing medical practice a key objective of marketing must be acquiring new patients. This paper reviews direct marketing solutions powered by digital print that can effectively reach referring doctors and individual patients with information that is relevant to their needs. (PDF - 7 pages)

Insurance companies and their agents need solutions that can welcome new customers, strengthen relationships with existing customers, upsell products and services, and improve customer retention rates. With the power of relevant marketing using existing customer data, digital print solutions can drive increased business with existing customers. This paper focuses on solutions for the insurance market as derived from a study of PODi’s Digital Print Case Study Collection. (PDF – 8 pages)

Insurance agents are under constant pressure to acquire new customers. When asked about priorities for the coming year, 41% of insurance marketers said improving conversion rates on new prospects and adding new customers was their top priority. Digital print solutions can be the basis of an effective lead generation and nurturing program to deliver relevant information to prospects. This paper focuses on solutions for the insurance market as derived from a study of PODi’s Digital Print Case Study Collection. (PDF – 8 pages)

Marketing and development professionals at educational institutions face numerous challenges in their fundraising efforts that can be addressed with applications powered by digital print. This paper provides best practice solutions for these professionals illustrated  with successful campaigns from PODi’s Case Study Collection. (PDF - 14 pages)

Manufacturers who distribute their products through a dealer network face a number of common marketing challenges that can be addressed with new innovative sales collateral solutions. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. While the focus is on the automotive and transportation vehicle markets the highlighted solutions can work for any manufacturer who must support the marketing needs of a dealer network in order to increase their sales. (PDF - 11 pages)

Research shows that it costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. Learn effective strategies for developing long-term relationships that will financially benefit not-for-profits. (PDF - 14 pages)

Retail marketing professionals are tasked with driving both store and online traffic for their businesses. Relevant marketing solutions can address this need through new customer acquisition and customer retention strategies. This paper provides best practice solutions as derived from an analysis of PODi’s Case Study Collection. The highlighted success stories illustrate how digital print solutions can increase response rates, engage customers and drive sales. (PDF - 14 pages)

In a mature and consolidating printing industry, efficiency and productivity are key to surviving and thriving. As more business and production processes migrate from analog to digital, it becomes even more critical for printing firms to implement such productivity enablers as web-toprint, MIS and workflow. This white paper discusses how printing firms can take advantage of the Software-as-a-Service (SaaS) model and cloud computing to ease the investment burden; take advantage of scalable, integrated solutions; and minimize the need for on-site computing resources and staff. (PDF - 10 pages)

Digital Presses are evolving in perhaps the most important aspect - Photographic Image Print Quality. In this study, spencerLAB performed comparative evaluation of high quality output from the KODAK NEXPRESS SX3300 Press, the HP INDIGO 7500 Digital Press, the XEROX iGen 4 Press, and the XEROX Color 1000 Press. The KODAK NEXPRESS SX3300 Digital Production Color Press achieved a highest overall rating in photographic print quality, and demonstrated the best performance across the majority of attributes evaluated among the tested digital presses. (PDF - 16 pages)