Knowledge Base


Welcome to the new Knowledge Base section of the web site that meets your digital printing and direct marketing needs. You'll find dozens of documents to help you build and grow your digital printing business. From Reports on response rates and profitable applications, like the new customer experience, to presentations from the PODi AppForums, this one place has it all. PODi members can download all webinars, reports, presentations, PPML tools, newsletters, articles and whitepapers for free.

Finding a document is easy – simply type in a keyword in the search bar above or select a category from the menu in the left column.

 

Featured

Response Rate Report

  Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
Published 2008

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PODi the digital printing initiative



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Looking for more Tools?

Check out these additional resources which can help you improve your business:

- S3 Council

- Marketing Operations

- Digital Printing Case   Studies

- Free PODi Newsletter