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    Resources for creating & delivering direct marketing campaigns
     

    Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

     
    Club ABC Tours Travel Campaign
    Club ABC Tours wanted to create a campaign that would incent travel among current members and prospects. They paired with a full service direct marketing company to develop a multi-channel campaign incorporating direct mail, personalized landing pages, email and telemarketing. The direct mail piece used variable data and imagery to gain the attention of recipients. With this direct marketing solution Club ABC was able to increase revenue from bookings and memberships.
    Published 2010
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