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"In our business you have to be learning constantly. Any day you're not learning something new about the digital world is a day you are losing ground. We value PODi - it provides a constant stream of new ideas through case studies and other programs."
Al Kennickell
President Kennickell Print & Global |
 | Caterpillar Builds Business with Personalized Direct Marketing Caterpillar, the world's largest maker of construction and mining equipment, needed a lead generation solution that would drive sales of its equipment. A campaign incorporating direct marketing postcards with variable imagery, text and Personalized URLs was deployed. The campaign consistently pulled direct mail response rates in excess of 4%. Published 2010 |
