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• Cape Cod Co-op Mailing Helps Small Businesses Connect

  Many of the companies that serve the Cape Cod, Massachusetts area are small businesses that do not have large direct marketing budgets. Curley Direct developed a co-op direct mail piece that enabled businesses to cost-effectively reach a highly targeted audience. Over 2,200 people visited their Personalized URLs resulting in an effective lead generation campaign.
  Published 2010 More details...

• Mercy Health Partners - New Movers Welcome Program

  Mercy Health Partners is a healthcare system serving southern Ohio and encompassing more than 30 locations across the greater Cincinnati area. Their direct marketing campaign targeted new residents of the area with personalized welcome kits and the offer of a free first aid kit to people who responded via a Personalized URL or a business response envelope (BRE). They achieved a direct mail response rate of 6% and generated new revenue in admissions.
  Published 2010 More details...

• Personalized Menus Drive Diageo Sales

  Diageo, a market leader in the premium branded spirit and beer market, wanted a web-to-print solution that would allow its sales representatives to create customized promotional materials for pubs and restaurants in Ireland and the U.K while also maintaining brand integrity. An online marketing collateral management solution was built to create customized drink menus. Sales of Diageo spirits in the venues receiving the personalized cocktail menus have risen by a minimum of 10% compared to venues without the personalized menu.
  Published 2010 More details...

• The VMI Foundation Engages Alumni

  The VMI Foundation is a private, non-profit corporation that annually raises millions of dollars in gifts and commitments for the Virginia Military Institute. DENMAR Information Technologies developed a a direct marketing campaign that would engage VMI Alumni in a new and relevant manner and gather key information about alumni to be used in future fundraising campaigns. The campaign included email, direct mail, Personalized URLs and video and achieved an overal direct marketing response rate of 23%.
  Published 2010 More details...