Dermalogica is an international skin care company that sells its products through trained skin therapists. The South African operation of Dermalogica has over 550 stockists that need marketing collateral support. Through a web-to-print portal the stockists are able to create personalized marketing collateral while Dermalogica is able to maintain brand consistency. The new solution is also much more efficient as turnaround time from order to delivery was reduced from weeks to 72 hours. Published 2011

Fortress Press wanted to improve the performance of their direct mail campaigns and generate interest in their textbooks. To accomplish this direct mail postcards were sent to professors directing them to a Personalized URL for more information on the textbooks and authors. The use of the Personalized URL enabled Fortress Press to track their results and capture information about what factors influenced textbook purchasing decisions. The campaign achieved an over 9% direct mail response rate. Published 2011

Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. To accomplish this they used direct mail postcards which directed recipients to a Personalized URL. Once at the campaign site visitors were asked to participate in an online survey that would assess their golf game. After completing the survey a personalized brochure was mailed to respondents with customized information regarding the weaker elements of their golf techniques. The campaign achieved a direct mail response rate of 9.9%. Published 2011

Rosemont College, a private liberal arts college, introduced their new Rosemont Experience Fund to alumni with a multi-touch, cross-media marketing campaign. The fundraising campaign incorporated email, direct mail, social media, and Personalized URLs. Communications were personalized based on the recipient's major and extra-curricular activities while on campus and their donor history. 29% of recipients visited their Personalized URL and over $1,700,000 was raised in donations. Published 2011

Stein Mart stores in Kentucky, Ohio and Indiana participated in a cross-media direct marketing campaign aimed at increasing store traffic. A campaign incorporating personalized postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. Over 30,000 individuals visited the campaign site and the coupon redemption rate was more than 13 times higher than Stein Mart's expected goal. Published 2011