The Production Digital Printing & Marketing Services Practice

Digital printing pros turn to Caslon for dependable, industry-specific analysis. Caslon research tells you what you need to know and where to look to stay on top of the next big opportunity.

Caslon offers several types of market research:

  • Research & advisory services for vendor companies who support the digital printing market
  • Custom consulting on specific aspects of the digital printing and packaging markets
  • Market research for PODi member companies providing digital printing & marketing services

Production Digital Printing Research & Advisory Service

If your company offers products and services to the production digital printing market you'll enjoy a vital advantage with Caslon's detailed analysis of the current market, key drivers and future trends. Primary research is conducted in North America and Western Europe.

In addition to the 4 reports below, subscribers also receive executive briefings and quick-answer consulting throughout the year. For details & pricing contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it at 651-389-1058.

Color ForecastColor Forecast:
A long-term forecast by key applications for the printing market with a focus on color pages, derived by analyzing the current and future print demand for 17 popular applications. Individual forecasts are aggregated to create the total forecast for digital and offset printing.

Monochrome Forecast Monochrome Forecast:
A long-term forecast by key applications for the printing market with a focus on monochrome pages, derived by analyzing the current and future print demand for 17 popular applications. Individual forecasts are aggregated to create the total forecast for digital and offset printing

Market Segmentation Report Market Segmentation Report:
A snapshot of the current market by segment (commercial printers, digital printers, quick printers, direct mailers, service bureaus, in-plants, data centers). Includes print engine placements, page volumes, run length trends, software trends, purchase intent & key issues.

Digital & Offset ForecastDigital & Offset Forecast:
You get an easy-to-follow spreadsheet with a world-wide forecast by application and by region for all production applications including newspapers & packaging.


Custom Consulting

Make sure your strategic business plans are on solid ground. Caslon conducts custom projects to help you gain a better understanding of specific aspects of the production digital printing and packaging markets. Projects often involve on-site customer visits, custom surveys and analysis to help you understand your customers' requirements in the areas of equipment, software and services.

For details & pricing contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it at 651-389-1058.


Market Research for PODi

PODi member companies benefit from free access to Caslon reports, white papers, case studies and sales tools & training, all created with a deep understanding of the digital printing market, fast-breaking developments in technology, emerging relevant marketing applications and proven techniques for selling solutions.