Arkansas Legal Technologies (ALT) was exhibiting at a conference and used a cross-channel direct marketing campaign to drive prospects to their booth, generate leads and promote their e-Discovery solution. One week before the conference a personalized direct mail piece was sent to law firms and legal service providers in ALT's targeted markets. The mailer invited recipients to visit a Personalized URL and provide information about their practice in order to be entered into a drawing for an iPad. The campaign achieved a 4.1% direct mail response rate and generated over 90 "high value" leads for ALT. Published 2013

Boelte-Hall exhibits annually at the Ag Media Summit (AMS) and uses cross-media marketing to promote itself and partner companies to attendees. Boelte-Hall sent personalized postcards to registered attendees, offering them a ride to the hotel from the airport as well as a chance to win a prize. Respondents visited a personalized landing page via a QR Code or a Personalized URL. The campaign achieved a direct mail response rate of 54.8% and 33.8% of the recipients stopped at one or more of the partner companies' booths. Published 2013

bonprix is an international clothing retailer based in Germany that uses a multi-channel approach using the Internet, catalogues and retail stores. The majority of sales are online but 69% of online shoppers consult the mail-order catalogue first. They wanted to find out the performance that could result from personalising the catalogue with highly targeted offers and tracking the customer response from the catalogue to other sales channels.

bonprix ran a test with a highly personalised digitally printed cover for 700,000 recipients of the catalogue. They found that it increased direct response sales by nearly 16% and online sales by almost 10%. bonprix is now producing regular longer runs of the personalised catalogue as a result of this pilot programme. Published 2013.

Buckland Media Group recently rebranded from Buckland Press and invested in a new digital press.  They wanted to introduce their marketing services to potential new clients by hosting a seminar they called "Slicing Your Marketing Pie". To promote the event, Buckland Media Group ran a cross-media campaign with personalized print, email and Personalized URLS. It featured a series of dimensional mailers which used the capabilities of the digital press to create a high-impact direct mail campaign. Over 10% of their recipient list of marketing directors and executives registered for the seminar resulting in 30 delegates attending the event and well-qualified leads for further sales follow-up.

Cedar Graphics wanted to increase awareness of their solutions and developed a self-promotion campaign that demonstrated their cross-media marketing and web-to-print capabilities. To gain the attention of advertising agencies and print buyers Cedar Graphics created a dimensional mailer that looked like a box of cereal. The package was personalized in numerous locations with the recipient's name and Personalized URL and QR Code response mechanisms. Inside the package was a letter describing Cedar Graphics' services and several print samples showcasing their capabilities. The program achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs. Published 2013

Action Packaging Systems assists businesses in branding their products in the marketplace by providing the highest quality labels, label applicators, packaging and printing systems. It serves a wide variety of markets including food and beverage, consumer apparel, cosmetics, pharmaceuticals, retail and many others. Published 2013

ProLabel Inc., established nearly two decades ago, is a manufacturer of high quality labels, including promotional and specialty labels, along with labels for food and beverages and household chemicals and cleaners.Many of ProLabel’s customers are small businesses and entrepreneurs who need affordable short runs of labels with a quick turnaround. ProLabel turned to digital print to satisfy its customers’ growing demand for high quality, short-run labels.

Cox Communications, the third largest cable company in the U.S., wanted to be proactive in engaging and rewarding its best customers and improve customer retention. Personalized postcards were sent to 77,000 Cox bundle customers offering a special reward for their loyalty. Recipients were directed to visit a personalized microsite which could be accessed via a Personalized URL or a QR Code. The campaign achieved a direct mail response rate of 8.8% as recipients went online and completed a survey about their satisfaction with Cox and their interest in other Cox services. Published 2013

DMM, a direct marketing solutions provider, wanted to educate customers and prospects on the power of variable data direct mail and demonstrate how print can effectively integrate with other media. DMM developed a cross-media campaign with creative and messaging focused on an "un-junk mail" theme that grabbed the attention of recipients. The campaign achieved a 6.5% direct mail response rate resulting in new leads, re-engaging inactive customers and acquiring new customers. Published 2013