Telecommunications
Telecommunications case studies cover direct marketing, collateral management, and transactional applications. Personalized direct mail marketing campaigns use variable data printing (VDP) technology and image personalization to increase customer loyalty and improve response. Personalization is also used to create unique new customer welcome packs. Transactional applications illustrate how redesigning workflows can reduce data processing costs and improve customer communications. Read these case studies to learn how digital printing is used by the telecommunications industry to produce personalized direct mail, postcards, calendars, welcome kits, invitations, billing statements and other marketing collateral.
Results 1 - 6 of 6 |
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 Telekom Shop Vertriebsgesellschaft, the retail arm of Deutsche Telekom AG, wanted to generate in-store appointments with new customers about their business telecommunications needs. They ran a direct mail campaign for selected small businesses using personalized maps showing the route from their business address to the location of the nearest Telekom Shop. The campaign was highly effective is generating new business traffic and emphasizing the individual approach of Telekom Shop’s customer service. |
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Cellcom, a regional telecommunications company in Wisconsin, wanted to inspire customers with older cell phones to upgrade their equipment so the company could avoid fines from the FCC. A personalized postcard mailer prompted 22% of recipients to trade up-a full 20% increase in response rate compared to previous static mailings.
Published 2007 |
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Telecommunications provider EATEL has redesigned its billing statements so that the statements are easier to understand and special messages can be used. The program has reduced data processing costs by 50% and significantly reduced customer complaints and billing problems.
Published 2006 |
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T-Online, a European Internet service provider, was able enhance customer loyalty by offering to a free personalized color desk calendar. As part of the offer T-Online was also able to get its clients and prospects to update and verify their own mailing data. The program cleaned up the company database but also got the customers' attention. Thirty-six percent of recipients ordered a calendar and updated their information.
Published 2006 |
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The Carphone Warehouse uses personalized welcome packs to give every new cell phone customer a customized welcome. The packages are also used to cross sell options, accessories, and related products.
Published 2006 |
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France Telecom decided to find out how much variable data could boost the impact of its direct mail promotions. The large mail campaign was carefully designed and evaluated-and the finding was that the variable data increased response by five fold.
Published 2005 |
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