Caslon

Pantone Boosts Sales and Product Awareness With Multi-Channel Promotion

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Pantone wanted to launch a new monitor color calibration system in a big way. Using a four-prong, multi-channel marketing program that involved full-color, personalized postcards, email, display ads, and the Internet, Pantone beat its own expectations. Sales were 13% above projections. The campaign won a PIXI Variable Print / 1:1 Marketing Communications Honorable Mention award.
Published 2006

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Client Pantone, Inc. http://www.pantone.com	Headquartered in Carlstadt, NJ, Pantone, Inc. is a well-known authority on color and color systems. The company designs and manufacturers technology for the selection and accurate communication of color across a variety of industries.
Service Provider ColorCentric Corporation http://www.colorcentriccorp.com	ColorCentric provides digital printing solutions to industry-leading companies. The company specializes in helping its clients craft a strategy that allows them to leverage state-of-the-art technology and increase their and their customers' return on investment and profitability.
Agency MagiComm http://www.magicomm.biz	MagiComm is a marketing consultancy that specializes in the use of personalized direct mail campaigns.
Hardware	Xerox iGen3
Software	Microsoft Excel, XMPie Uplan, Adobe InDesign CS2
Target Audience	Designers, photographers (professional and casual), prepress/printers
Distribution	32,866 (three waves)
Date	December 2004 through January 20, 2005
No. of Pages	7
Service provider details	Magicomm, LLC