The digital printing case studies in the Software segment are primarily from companies that sell business to business (B2B). Direct marketing case studies showcase how variable data printing (VDP) and personalized URLs increase response rates and generate sales. Collateral management cases illustrate how web to print solutions enable dealers, partners, and VARs to customize sales collateral and generate direct mail campaigns.
GlobalCerts Employs Landmark’s Targeted Approach to Address Four Vertical Segments with Personalization
After a conventional direct mail campaign failed to bring in a single response, GlobalCerts tried a more sophisticated and targeted direct marketing campaign consisting of a direct mail piece with a personalized URL response device to gather qualified leads from a rented list. The company got 15 to 20 leads and estimated that it will garner $300,000-500,000 in new business as a result of the project.
Action Systems Inc. wanted to find a faster, more effective way to generate leads for its Restaurant Manager software. It achieved its goals by using customized, direct-mail programs and managing mailing lists.