Caslon

Ten Thousand Villages Supports Stores with Web-to-Print

Non Member Price:	$25
Member Price:	Free

Ten Thousand Villages wanted to empower individual stores to create and personalize their own marketing collateral, letterhead, postcards, and business cards while retaining corporate brand control over the design. A web-to-print marketing portal was built that allowed store management to select templates, customize fields and order direct mail and marketing collateral to suit their needs. Published 2012

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Client Ten Thousand Villages www.tenthousandvillages.com	Ten Thousand Villages is an exceptional source for unique handmade gifts, jewelry, home decor, art and sculpture. textiles, serveware and personal accessories representing the diverse cultures of artisans in Asia, Africa, Latin America and the Middle East. One of the world's largest fair trade organizations and a founding member of the World Fair Trade Organization (WFTO), the company strives to improve the livelihood of tens of thousands of disadvantaged artisans in 38 countries. Ten Thousand Villages accomplishes this by establishing a sustainable market for handmade products in North America, and building long term buying relationships in places where skilled artisan partners lack opportunities for stable income. Product sales help pay for food, education, healthcare and housing for artisans who would otherwise be unemployed or underemployed.
Service Provider The Standard Group www.standardgroup.com	The Standard Group is an integrated communications company that combines industry expertise with best-of-class technology to deliver creative content via new and traditional media. The Standard Group enjoys a rich heritage and tradition of excellence in the print and communications industries as a result of combining five previously-independent companies. The Standard Group is passionately committed to providing their partners with the latest in personalized marketing and digital media communications solutions, as well as complete mailing and fulfillment services. Their experience with variable data, web-to-print, and 1:1 marketing technologies spans a unique and varied client base ranging from small non-profit organizations to large Fortune 500 companies.
Hardware	HP Indigo 5500
Software	Pageflex, PPML
Target Audience	Owners and operators of the Ten Thousand Villages stores
Distribution	Within a few of months of the portal’s launch 188 unique orders were placed and delivered to 29 different states
Award	PODi 2012 Best Practices Honorable Mention in the Marketing Resource Center category
Date	Pilot launch March 2011, Full launch July 2011
No. of Pages	6
Service provider details	The Standard Group