Caslon

Ten Thousand Villages Automated Product Tag Production

Non Member Price:	$25
Member Price:	Free

Ten Thousand Villages has 80 branded fair trade retail stores throughout the United States. With at least ten different product tag designs and thousands of potential variations, Ten Thousand Villages was looking for an automated process that would pull in product information from their database and automatically trigger the production and delivery of product tags. A web-to-print digital packaging portal was built with a behind the scenes automated production process that has reduced the amount of staff time needed to produce tags and reduced turnaround times. Published 2012

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Client Ten Thousand Villages www.tenthousandvillages.com	Ten Thousand Villages is an exceptional source for unique handmade gifts, jewelry, home decor, art and sculpture. textiles, serveware and personal accessories representing the diverse cultures of artisans in Asia, Africa, Latin America and the Middle East. One of the world's largest fair trade organizations and a founding member of the World Fair Trade Organization (WFTO), the company strives to improve the livelihood of tens of thousands of disadvantaged artisans in 38 countries. Ten Thousand Villages accomplishes this by establishing a sustainable market for handmade products in North America, and building long term buying relationships in places where skilled artisan partners lack opportunities for stable income. Product sales help pay for food, education, healthcare and housing for artisans who would otherwise be unemployed or underemployed.
Service Provider The Standard Group www.standardgroup.com	The Standard Group is an integrated communications company that combines industry expertise with best-of-class technology to deliver creative content via new and traditional media. The Standard Group enjoys a rich heritage and tradition of excellence in the print and communications industries as a result of combining five previously-independent companies. The Standard Group is passionately committed to providing their partners with the latest in personalized marketing and digital media communications solutions, as well as complete mailing and fulfillment services. Their experience with variable data, web-to-print, and 1:1 marketing technologies spans a unique and varied client base ranging from small non-profit organizations to large Fortune 500 companies.
Hardware	HP Indigo 5500
Software	Pageflex and custom programming, PPML
Target Audience	Internal marketing team at Ten Thousand Villages
Distribution	Approximately 1,000 tags are produced on a monthly basis
Date	Launched August 2010, on-going
No. of Pages	5
Service provider details	The Standard Group