Caslon

Retail Brand Group Menu Board Production

Non Member Price:	$25
Member Price:	Free

Retail Brand Group (RBG) has 300+ locations that need one or more updated large-format menu boards every year. These locations may include different brands, each with different subsets of menu options. RBG wanted a solution that would simplify the process of customizing and ordering menu boards and decrease the turnaround time. A web-to-print marketing portal was built that enabled location managers to customize their own menu boards while giving RBG brand control. Before implementation, 75+ weekly hours of labor would be put toward typesetting, ordering, and tracking orders. After implementation, less than 10 hours per week are spent on the same efforts, with the saved labor hours now being devoted to other business needs. Published 2012

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Client Retail Brand Group www.retailbrandgroup.com	In 1999, Sodexo's Retail Brand Group (RBG) was formed in Allentown, Pennsylvania. In its infancy, RBG was primarily dedicated to the development and support of signature brands created exclusively for use at Sodexo client locations.Today, Retail Brand Group has evolved into an entity that provides a comprehensive and strategic retail solutions platform. The Group's key competencies include: Retail Strategy, Sodexo Signature Brand Portfolio, National Brands Portfolio and Company Operated Restaurants.
Service Provider The Standard Group www.standardgroup.com	The Standard Group is an integrated communications company that combines industry expertise with best-of-class technology to deliver creative content via new and traditional media. The Standard Group enjoys a rich heritage and tradition of excellence in the print and communications industries as a result of combining five previously-independent companies. The Standard Group is passionately committed to providing their partners with the latest in personalized marketing and digital media communications solutions, as well as complete mailing and fulfillment services. Their experience with variable data, web-to-print, and 1:1 marketing technologies spans a unique and varied client base ranging from small non-profit organizations to large Fortune 500 companies.
Hardware	HP Indigo 5500
Software	Pageflex, PPML
Target Audience	RBG location managers
Distribution	Over 270 orders produced each year
Date	Launched July 2008
No. of Pages	5
Service provider details	The Standard Group