Caslon

Laline Launches New Member Club

Non Member Price:	$25
Member Price:	Free

Laline, a leading chain of stores in Israel specializing in aromatic bath and body care products, launched its new loyalty program in early 2010. A direct marketing solution was needed to announce the new program to existing and new customers, motivate customers to join the new club and generate store traffic. A cross media campaign was developed incorporating personalized direct mail, email and Personalized URLS. 8.5% of customers visited their Personalized URL, 56% of visitors printed a special coupon offer and a coupon redemption of 87% was achieved. Published 2011

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Client Laline http://www.laline.co.il	Laline is a leading chain of stores in Israel specializing in aromatic bath and body care products.
Service Provider A.R Printing Ltd. http://www.ar-print.com	A.R printing is one of the leading printers in Israel specializing in medium size production and integration of offset and digital printing.
Agency Sniper Marketing http://www.sniper-m.com	Sniper Marketing is a direct interactive agency leading the Israeli market in personalized cross-media campaigns and 1:1 marketing programs.
Hardware	Xerox DocuColor 8000
Software	XMPie, PPML
Target Audience	Laline's existing club members and customers who had already joined the new club
Distribution	100,000 postcards
Date	March 2010
No. of Pages	5