Caslon

Laline Holiday Gifts Solution

Non Member Price:	$25
Member Price:	Free

Laline is a leading chain of stores in Israel specializing in aromatic bath and body care products. During the holiday season Laline needed a direct marketing solution that would build awareness of Laline's solutions for business-to-business gifts among high-value decision makers. A free gift was sent in a dimensional package to key targets along with a message including a Personalized URL. 22.5% of recipients visited their personalized landing page and 9.7% used Laline's online gift advisor. Published 2011

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Client Laline http://www.laline.co.il	Laline is a leading chain of stores in Israel specializing in aromatic bath and body care products.
Service Provider A.R Printing Ltd. http://www.ar-print.com	A.R printing is one of the leading printers in Israel specializing in medium size production and integration of offset and digital printing.
Agency Sniper Marketing http://www.sniper-m.com	Sniper Marketing is a direct interactive agency leading the Israeli market in personalized cross-media campaigns and 1:1 marketing programs.
Hardware	Xerox DocuColor 8000
Software	XMPie, PPML
Target Audience	Human resource and marketing managers at the 170 largest Israeli companies
Distribution	340 promotional kits
Date	January 2010
No. of Pages	4