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Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales^Popular

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Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. Published 2012

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Client Good Sports Outdoor Outfitters http://www.goodsports.com	Good Sports Outdoor Outfitters is South Texas' premier outfitter of all things outdoor. Good Sports specializes in quality clothing for outdoor adventures as well as gear for camping, hiking, swimming, cycling and more. Good Sports Outlet Store offers year-round savings on clothing, shoes and accessories.
Service Provider Accu-Print http://www.accu-print.com	Accu-Print is a full-service marketing service provider, a FSC Certified Printer, and an award-winning print firm. Serving Texas since 1986, Accu-Print provides a one-stop source for design, prepress, print, fulfillment, mailing and marketing services. From black and white to six color, Accu-Print offers full commercial print services.
Agency the e.f. group http://www.theefgroup.com	As a full service cross-media marketing solutions company, the e.f. group helps businesses with strategies that streamline marketing processes, integrate mobile and web applications, and ensure cost-effective project management. The e.f. group provides customers with valuable tools including data analysis, QR codes, mobile and email marketing, reporting and program oversight.
Hardware	Xerox iGen3, DocUSP Digital Front End
Software	Composition engine: XMPie's PersonalEffect (includes uPlan, uCreate, uImage, uProduce); Data processing: Mail Manager 2010; Job ticketing: Print Smith Software; PPML
Target Audience	Good Sports' existing client base and prospects who have active lifestyles
Distribution	5,000 postcards per run. Variable print postcards were produced seasonally for end of summer, fall, winter and early spring. QR code coupons were printed in magazine ad weekly from June – November 2010
Award	2011 American Marketing Association San Antonio Marketing Excellence Award in May 2011 in the under $25,000 budget category
Date	June 2010 - March 2011
No. of Pages	8
Service provider details	Accu-Print