Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and SalesPopular 
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| Client Good Sports Outdoor Outfitters http://www.goodsports.com |
Good Sports Outdoor Outfitters is South Texas' premier outfitter of all things outdoor. Good Sports specializes in quality clothing for outdoor adventures as well as gear for camping, hiking, swimming, cycling and more. Good Sports Outlet Store offers year-round savings on clothing, shoes and accessories. |
| Service Provider Accu-Print http://www.accu-print.com |
Accu-Print is a full-service marketing service provider, a FSC Certified Printer, and an award-winning print firm. Serving Texas since 1986, Accu-Print provides a one-stop source for design, prepress, print, fulfillment, mailing and marketing services. From black and white to six color, Accu-Print offers full commercial print services. |
| Agency the e.f. group http://www.theefgroup.com |
As a full service cross-media marketing solutions company, the e.f. group helps businesses with strategies that streamline marketing processes, integrate mobile and web applications, and ensure cost-effective project management. The e.f. group provides customers with valuable tools including data analysis, QR codes, mobile and email marketing, reporting and program oversight. |
| Hardware | Xerox iGen3, DocUSP Digital Front End |
| Software | Composition engine: XMPie's PersonalEffect (includes uPlan, uCreate, uImage, uProduce); Data processing: Mail Manager 2010; Job ticketing: Print Smith Software; PPML |
| Target Audience | Good Sports' existing client base and prospects who have active lifestyles |
| Distribution | 5,000 postcards per run. Variable print postcards were produced seasonally for end of summer, fall, winter and early spring. QR code coupons were printed in magazine ad weekly from June – November 2010 |
| Award | 2011 American Marketing Association San Antonio Marketing Excellence Award in May 2011 in the under $25,000 budget category |
| Date | June 2010 - March 2011 |
| No. of Pages | 8 |
| Service provider details |
