Caslon

DaVinci's Restaurant Serves up Results with Cross-Channel Marketing

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Member Price:	Free

DaVinci's is a newly renovated, gourmet Italian restaurant that re-opened its doors with a fresh look and a new menu. To ensure the grand opening was a success they implemented a cross-media program that incorporated digital print, email, Web, and social media. Personalized postcards invited potential customers to see the renovation and transformation of the restaurant. By visiting their Personalized URL and answering a few questions, customers received a coupon via email. The campaign generated a 4.8% direct mail response rate and helped DaVinci's grow their customer database. Published 2011

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Client DaVinci's Restaurant	A gourmet Italian restaurant located in Chestnut Ridge, New York.
Service Provider Mann & Co. Inc. http://www.mann-co.com	Established in 1998, Mann & Co. is a print management and cross-media company that provides a wide range of direct marketing services. Mann's mission is to provide clients with the best solutions to their business challenges while developing strong, long-term relationships.
Hardware	Ricoh C900
Software	XMPie
Target Audience	Trendy and affluent individuals
Distribution	First mailing: 5,500 postcards; Second mailing: 8,500 postcards
Date	November 2009 & March 2010
No. of Pages	5
Service provider details	Mann & Co. Inc.