Caslon

Chick-fil-A Increases Store Traffic

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Chick-fil-A is one of the largest privately-held restaurant chains in the U.S. with nearly 1,500 restaurants in 38 states and Washington D.C. Local franchise owners in Covington, Louisiana needed a direct marketing traffic generation solution that would establish a customer database and drive store business. A campaign incorporating personalized plastic postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. The campaign achieved a direct marketing response rate of 120.6%. Published 2011

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Client Chick-fil-A http://www.chick-fil-a.com	Credited with introducing the original boneless breast of chicken sandwich and pioneering in-mall fast food, Chick-fil-A®, Inc. is one of the largest privately-held restaurant chains – with more than 1,480 restaurants in 38 states and Washington D.C. – and the second largest quick-service chicken restaurant chain in the nation, based on annual sales.
Service Provider Tele-Dynamic Solutions, Inc.	Since 1995 Tele-Dynamic has been providing printing and mailing services for many different industries including marketing, advertising, and graphic companies. Their experience with major advertising and marketing companies gives them the knowledge to offer a variety of solutions and act as a printing consultant.
Partners Dukky http://www.dukky.com	Dukky is a new, technology-driven organization built for the 21st-century customer. It uses a proprietary process that integrates social media, like Facebook and Twitter, with Personalized URLs, Variable Data Printing, and direct mail marketing. Dukky has
Hardware	HP Indigo 5000 or 3050
Software	Dukky's Viral Peer Sharing™
Target Audience	Consumers in the Covington, Louisiana area
Distribution	Original mail distribution of 5,048 postcards. With social sharing 14,000 people visited Chick-fil-A's campaign site.
Award	PODi 2011 Best Practices Award, Direct Marketing category
Date	February – March 2010
No. of Pages	5