Caslon

Cape Cod Co-op Mailing Helps Small Businesses Connect

Non Member Price:	$25
Member Price:	Free

Many of the companies that serve the Cape Cod, Massachusetts area are small businesses that do not have large direct marketing budgets. Curley Direct developed a co-op direct mail piece that enabled businesses to cost-effectively reach a highly targeted audience. Over 2,200 people visited their Personalized URLs resulting in an effective lead generation campaign. Published 2010

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Client	Various Cape Cod businesses
Service Provider Curley Direct http://www.curleydirect.com	Curley Direct has been in business for 19 years and started as a direct mail company. Over the years they transformed into a direct marketing firm and about four years ago added two small digital printers/copiers to start educating our clients about the power of on-demand printing and variable data. In September of 2008 they made the move from Curley Direct Mail to Curley Direct and added an HP Indigo 5500. Curley Direct is now a full-service direct marketing firm offering business development, graphic design, digital print and direct mail services.
Hardware	HP Indigo 5500, HP Production Manager RIP
Software	HP Smart Stream Designer, Satori Bulk Mailer Professional
Target Audience	People who own vacation homes in Cape Cod, MA in selected affluent towns
Distribution	27,700
Date	May 2009
No. of Pages	6