Caslon

Brake Check Increases Store Traffic with Personalized Direct Mail

Non Member Price:	$25
Member Price:	Free

Brake Check, a family-owned and operated automotive service company, regularly employed static direct mail as a way to attract local customers. They achieved typical response rates of 1-2%. For its newest location Brake Check hoped to improve the performance of its direct marketing. Data analytics were used to identify prospects who matched Brake Check's best customer profile. A personalized postcard was then sent to this highly targeted audience achieving a 3.6% response rate and total sales of $24,000. Published 2012

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Client Brake Check http://www.brakecheck.com	Brake Check is a family-owned and operated automotive service company headquartered in San Antonio, TX, and operating 41 retail locations in the central and South Texas regions since 1968. Brake Check operates seven days a week, has an open-garage policy and promises to be the low price leader on all services.
Service Provider Accu-Print http://www.accu-print.com	Accu-Print is a full-service marketing service provider, a FSC Certified Printer, and an award-winning print firm. Serving Texas since 1986, Accu-Print provides a one-stop source for design, prepress, print, fulfillment, mailing and marketing services. From black and white to six color, Accu-Print offers full commercial print services.
Agency the e.f. group http://www.theefgroup.com	As a full service cross-media marketing solutions company, the e.f. group helps businesses with strategies that streamline marketing processes, integrate mobile and web applications, and ensure cost-effective project management. The e.f. group provides customers with valuable tools including data analysis, QR codes, mobile and email marketing, reporting and program oversight.
Hardware	Xerox iGen3, DocUSP Digital Front End
Software	Composition engine: XMPie's PersonalEffect (includes uPlan, uCreate, uImage, uProduce); Data processing: Mail Manager 2010; Job ticketing: Print Smith Software; PPML
Target Audience	Personalized: Families within a five-mile radius of the store that matched Brake Check's customer profile; Static: Families within a 15 mile radius of the store that matched Brake Check's customer profile
Distribution	15,000 postcards mailed for both personalized and static campaigns
Date	Personalized campaign: July 2010; Static campaign: October 2010
No. of Pages	6
Service provider details	Accu-Print