Caslon

Beef 'O' Brady's Gathers Valuable Customer Information

Non Member Price:	$25
Member Price:	Free

A Beef 'O' Brady's restaurant franchise was searching for a cost effective way to reach out to existing customers. Marketing services provider CustomXM proposed the GetNTheGame.com program as as a solution that would help the restaurant conduct customer feedback surveys. CustomXM used variable data printing (VDP) to create cards branded with Beef 'O' Brady's theme that were distributed to patrons. Each card contained a unique URL and password and encouraged patrons to visit a landing page in order to win a guaranteed prize. Over 27% of restaurant patrons completed an online survey. Published 2010

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Client Beef 'O' Brady's, Maumelle, Arkansas franchise http://www.beefobradys.com	Beef 'O' Brady's is a national restaurant franchise that is based on the concept of a neighborhood pub where friends and family can gather to enjoy good food and televised sports in a comfortable, friendly atmosphere.
Service Provider CustomXM http://www.customxm.com	CustomXM, founded in 1966, is a full service provider of integrated marketing campaigns that include print, internet, email and other methods of marketing communications. CustomXM helps clients market smarter by offering: target marketing, print on demand, web to print, and personalized cross-media tools. GetNTheGame.com® is a proprietary product developed by CustomXM.
Hardware	Kodak NexPress 3000
Software	Print Shop Mail, MindFireInc's LookWho'sClicking
Target Audience	Restaurant patrons
Distribution	1,000
Date	February - April 2009
No. of Pages	5
Service provider details	CustomXM