Retail

A Beef 'O' Brady's restaurant franchise was searching for a cost effective way to reach out to existing customers. Marketing services provider CustomXM proposed the GetNTheGame.com program as as a solution that would help the restaurant conduct customer feedback surveys. CustomXM used variable data printing (VDP) to create cards branded with Beef 'O' Brady's theme that were distributed to patrons. Each card contained a unique URL and password and encouraged patrons to visit a landing page in order to win a guaranteed prize. Over 27% of restaurant patrons completed an online survey.
Published 2010

Many of the companies that serve the Cape Cod, Massachusetts area are small businesses that do not have large direct marketing budgets. Curley Direct developed a co-op direct mail piece that enabled businesses to cost-effectively reach a highly targeted audience. Over 2,200 people visited their Personalized URLs resulting in an effective lead generation campaign.
Published 2010

FABORY is an internationally-based retailer offering a range of more than 50,000 different mechanical and chemical fasteners. FABORY was planning to open 125 new retail locations in Europe within two years. Jubels Communicatie crafted a direct marketing campaign that would encourage people to visit the new stores. A series of postcards were sent to prospects encouraging them to visit their Personalized URL and select a free gift to be picked up at the news store.
Published 2010

The Linn Companies is a family owned auto services chain in Minnesota that operates 15 retail locations and owns and manages 19 commercial properties. Linn Companies has a lot of customer data and realized that they could do a better job of using that data to send targeted promotions. Working with their printing services provider, a test campaign with direct marketing postcards was developed for one Goodyear Service Center to see if personalized direct mail could drive profitable business for their service centers. Their program was a success with a return on investment (ROI) of 141%.
Published 2010

The Dixie Café is a chain of family restaurants in Arkansas, Oklahoma and Tennessee. The restaurant chain wanted to connect with its customers and drive repeat traffic. Marketing services provider CustomXM proposed the GetNTheGame.com program as a solution that would help the restaurant conduct customer feedback surveys. CustomXM used variable data printing (VDP) to create cards branded with The Dixie Café's theme that were distributed to patrons. Each card contained a unique URL and password and encouraged patrons to visit a landing page in order to win a guaranteed prize. Over 12% of restaurant patrons completed the online survey.
Published 2010

Frecklebox is a Web to print based business that specializes in the production of affordable personalized gifts with educational and entertainment value for children. Personalized printing is used to create variety of products including books, coloring books, puzzles, posters, journal books, placemats, and growth charts. Digital printing enables personalization of images that would not otherwise be possible.
Published 2009

General Nutrition Centers (GNC) wanted to provide its 1,100 franchise operators a way to create local marketing campaigns aimed at increasing store traffic and, thus, increase sales. The company also wanted to maintain corporate branding guidelines and guarantee that all marketing content comply with corporate guidelines. Working with MSP Digital Direct, the company created an easy-to-use Web-to-print system that has cut costs and increased sales.
Published 2008

Specialty Retailers, Inc., with four different brands in different geographic areas, sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%.
Published 2008

Friendly Honda House, a Honda dealership in New York, wanted to boost traffic for a sales weekend in May 2006. The dealership used a multi-touch personalized mailing campaign with a personalized URL as a response channel to promote the event. Total unit sales almost doubled over previous sales events.
Published 2007

American Signature Furniture wanted to encourage browsers to return to the store. A personalized brochure that reminded the shopper of their visit helped boost return visits by 10%. Additionally, shoppers who received the brochure spent approximately 40% more money in the store than shoppers who did not receive the brochure.
Published 2006