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Results 1 - 10 of 33
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A Beef 'O' Brady's restaurant franchise was searching for a cost effective way to reach out to existing customers. Marketing services provider CustomXM proposed the GetNTheGame.com program as as a solution that would help the restaurant conduct customer feedback surveys. CustomXM used variable data printing (VDP) to create cards branded with Beef 'O' Brady's theme that were distributed to patrons. Each card contained a unique URL and password and encouraged patrons to visit a landing page in order to win a guaranteed prize. Over 27% of restaurant patrons completed an online survey.
Published 2010
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Many of the companies that serve the Cape Cod, Massachusetts area are small businesses that do not have large direct marketing budgets. Curley Direct developed a co-op direct mail piece that enabled businesses to cost-effectively reach a highly targeted audience. Over 2,200 people visited their Personalized URLs resulting in an effective lead generation campaign.
Published 2010
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FABORY is an internationally-based retailer offering a range of more than 50,000 different mechanical and chemical fasteners. FABORY was planning to open 125 new retail locations in Europe within two years. Jubels Communicatie crafted a direct marketing campaign that would encourage people to visit the new stores. A series of postcards were sent to prospects encouraging them to visit their Personalized URL and select a free gift to be picked up at the news store.
Published 2010
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The Linn Companies is a family owned auto services chain in Minnesota that operates 15 retail locations and owns and manages 19 commercial properties. Linn Companies has a lot of customer data and realized that they could do a better job of using that data to send targeted promotions. Working with their printing services provider, a test campaign with direct marketing postcards was developed for one Goodyear Service Center to see if personalized direct mail could drive profitable business for their service centers. Their program was a success with a return on investment (ROI) of 141%.
Published 2010
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Diageo, a market leader in the premium branded spirit and beer market, wanted a web-to-print solution that would allow its sales representatives to create customized promotional materials for pubs and restaurants in Ireland and the U.K while also maintaining brand integrity. An online marketing collateral management solution was built to create customized drink menus. Sales of Diageo spirits in the venues receiving the personalized cocktail menus have risen by a minimum of 10% compared to venues without the personalized menu.
Published 2010
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The Dixie Café is a chain of family restaurants in Arkansas, Oklahoma and Tennessee. The restaurant chain wanted to connect with its customers and drive repeat traffic. Marketing services provider CustomXM proposed the GetNTheGame.com program as a solution that would help the restaurant conduct customer feedback surveys. CustomXM used variable data printing (VDP) to create cards branded with The Dixie Café's theme that were distributed to patrons. Each card contained a unique URL and password and encouraged patrons to visit a landing page in order to win a guaranteed prize. Over 12% of restaurant patrons completed the online survey.
Published 2010
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Frecklebox is a Web to print based business that specializes in the production of affordable personalized gifts with educational and entertainment value for children. Personalized printing is used to create variety of products including books, coloring books, puzzles, posters, journal books, placemats, and growth charts. Digital printing enables personalization of images that would not otherwise be possible.
Published 2009
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General Nutrition Centers (GNC) wanted to provide its 1,100 franchise operators a way to create local marketing campaigns aimed at increasing store traffic and, thus, increase sales. The company also wanted to maintain corporate branding guidelines and guarantee that all marketing content comply with corporate guidelines. Working with MSP Digital Direct, the company created an easy-to-use Web-to-print system that has cut costs and increased sales.
Published 2008
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Print Portal in partnership with Pollen Digital created an integrated campaign across print and web. Personalised postcards were sent to 5000 consumers who were selected based on specific lifestyle, age, income and propensity to spend. The postcards asked recipients to “name the lizard” used in the beer's logo by directing them to a personalised URL (PURL) where they received a personalised brand experience. Respondents could also win free beer for a year. In addition, the postcard included a branded bottle opener and offered $10 for a mixed case of beer at the new online store. The recipient's competition details were used to build a customer list for future communication. A viral component was incorporated where participants were encouraged to invite a friend to participate by email.
Published 2008 by PODi Australia/NZ
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Specialty Retailers, Inc., with four different brands in different geographic areas, sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%.
Published 2008
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Results 1 - 10 of 33 |
